About

Bo Li, managing director

Established in 2009

Asiaworks was founded by Bo Li, a renowned New Zealand-based consultant specialising in Chinese culture and business practices. Bo Li has a track record of initiating and leading many significant marketing projects, which include the 2002 first Chinese candidate political election campaign, the 2008 New Zealand General Election Asian Enrolment campaign, the NZ Post lunar year stamp design and promotion started in 2009 for the Year of the Ox through to the year of the Rat, 2degrees Mobile Asian marketing, SKYCITY marketing campaign, Spark Asian market campaign, BMW Asian media campaign, and the New Zealand Asia Pacific Film Festival campaign.

Asiaworks is the agency that offers a one-stop-shop service to help New Zealand businesses maximise their Asian market share and raise awareness by overcoming cultural and language barriers through its expertise in communications. 

In recent years, Asiaworks has expanded its business into the TV and film industries. It assisted overseas TV and film crews in getting into New Zealand for filmmaking by offering employment visa applications, NOLs from the New Zealand film industry, and ground services.

Leo Liu, Account Director

Senior Account Director

Successful strategic business communication and marketing experiences combining innovative entrepreneurial flair with a creative, goal orientated management style. 

Rich experiences in strategic cross-culture business communications including advertising, PR, and exhibition for New Zealand top brands.

Expertise on moving picture creative direction for TVC and video productions, profile on ANZ, 2degrees, and SkyCity TVC Asian market campaigns.

Great capability and experience in PR, communication, and event management for clients’ services.

 

Mission

Offers a one-stop-shop service to help New Zealand businesses maximise their Asian market share and raise awareness by overcoming the cultural and language barriers.

Vision

By offering the knowledge of cultural insight, it will overcome the cultural conflict, help Asians be part of the mainstream, and let Kiwis know how to work with Asians.

Values

  • Unique independent opinion
  • Experience cross-cultural influence
  • Capability of practice